Vanshika Gorana, Senior Products & Operations Manager, B2BeStoreBuilder.com
 
I’m Vanshika Gorana, an IT professional with over 10 years of experience in the industry, specializing in product innovation, Agile methodology, SDLC, testing, and implementation. Before joining B2BeStoreBuilder.com, I held roles such as senior developer, project manager, and IT analyst at various companies.
 
 
Could you tell us about your educational and professional journey?
 
I hold a Master’s degree in Computer Science and several industry-recognized certifications, including CSSLP, PSD, AWS Certified, and CSD, among others.
 
 
Could you share some significant achievements and milestones in your career?
 
One of my key achievements was aligning with the founder's vision for B2BeStoreBuilder.com. Despite the complexity of certain AI modules, our team successfully developed and deployed the solution within a month. Today, more than 100 customers benefit from B2BeStoreBuilder.com’s comprehensive business automation solution, designed specifically for B2B companies. Our product delivers capabilities that many industry leaders have yet to provide.
 
 
What inspired you to pursue a career in product and operations management within the e-commerce industry?
 
The explosive growth and transformative potential of e-commerce have always fascinated me. With millions being generated through online sales every minute, I saw an opportunity to contribute to this dynamic landscape and help businesses flourish digitally. My role at B2BeStoreBuilder.com has allowed me to fully engage with this exciting sector.
 
 
Could you share your roles and responsibilities as the Senior Products and Operations Manager at B2BeStoreBuilder.com?
 
As Senior Products and Operations Manager, I lead a team of over 20 professionals, including engineers, product managers, developers, designers, and third-party vendors. My primary responsibilities include driving continuous product improvement, overseeing platform upgrades, ensuring data integrity, and leading customer onboarding efforts to maximize value for our clients. Collaboration with a supportive team is key to achieving our collective goals.
 
 
What essential skills and expertise do you believe are crucial for a senior products and operations manager?
 
In addition to a deep understanding of product management, essential skills include strategic planning, problem-solving, and strong team leadership. Expertise in analytical tools like SWOT and 5P is also vital. A successful manager must remain proactive, manage stress effectively, and foster collaboration within the team.
 
 
How do you balance work and life, and what advice do you have for aspiring e-commerce professionals?
 
Balancing work and personal life is no easy task, especially in high-responsibility roles. I rely on strategic planning to ensure that both areas are managed effectively. My advice to aspiring professionals in e-commerce is to be adaptable and open to innovation.
 
Companies that resist change often face decline, as seen with well-known brands like Kodak and Nokia.

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