On most days, the headquarters of Six Media Group in Pune feels less like a traditional media office and more like a newsroom in motion. Editors debating headlines, writers chasing angles, conversations about audience psychology, algorithms, storytelling — it’s a place where ideas move fast, but the intent behind them moves even faster.
At the heart of this growing ecosystem sits its founder, Apurv Dhumal, a leader who prefers staying behind the curtain while building structures that demand attention. His journey didn’t begin with grand ambitions of running a multi-brand media company. It began with curiosity — a fascination with how young Indians were shifting from television and newspapers to a digital-first world, hungry for speed but unwilling to compromise on clarity.
Six Media Group was founded in 2019, at a time when digital publishing in India was becoming louder, quicker, and in many ways, more crowded. But Apurv Dhumal approached the industry differently, almost like someone approaching a long-distance sport: study the field, understand the pace, build the endurance, and only then start running.
Today, the company operates through three of India’s fastest-growing content verticals — Six Sports, Six Cinema, and Six Business. Each serves a distinct audience; together, they form a wide yet specialized network powered entirely by human writing. No shortcuts. No AI-written articles. No content mills. It’s an approach that seems almost old-school in a new-age industry, but it’s exactly what has made the group’s voice stand out.
Walk into the office, and you’ll often see Apurv Dhumal speaking with young writers about tone, reader trust, or how a story should “feel.” Not in a micro-managing way — more like a coach who knows the difference between doing a job and understanding a craft. He talks a lot about clarity. Clarity in headlines. Clarity in angles. Clarity in what the reader should take away when they finish a story. For him, clarity is not just an editorial value; it is the backbone of the company.
Six Media Group’s rise hasn’t been sudden. It has been steady, deliberate, and rooted in the belief that credibility is not inherited — it’s built piece by piece. Whether it’s a late-night football update on Six Sports, a nuanced OTT review on Six Cinema, or an emerging startup story on Six Business, the company writes with the confidence of people who understand their audience and the humility of people who respect them.
Apurv’s philosophy leans heavily on long-term thinking. He isn’t chasing viral moments or algorithmic luck. His ambition is to build a digital media brand that stays relevant even when the platforms change, trends fade, or traffic patterns shift. He often says that media companies shouldn’t chase the news cycle — they should understand it, anticipate it, and shape their own voice within it.
That voice is becoming more defined with every passing year. Six Media Group now stands among India’s promising new-age publishers, fueled not by noise or speed but by a certain calm ambition — the kind that builds institutions rather than content farms.
For Apurv, the journey is still beginning. His focus now is on strengthening systems, refining editorial standards, and ensuring that the company grows without losing its soul. He speaks rarely about scale but often about sustainability. Rarely about reach but always about responsibility. It’s a founder’s mindset that has quietly become the culture of the company.
In India’s rapidly expanding digital media landscape, where countless platforms compete for attention by the minute, Six Media Group has taken a different route — one that values depth over shortcuts, craft over convenience, and long-term credibility over short-term wins.
And as the company evolves into its next phase, one thing is becoming increasingly clear:
Six Media Group isn’t just keeping pace with the digital publishing revolution.
It’s shaping its own lane — one reader, one story, one brand at a time.
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