About Entertainment Design

Entertainment design is the art of conceptualizing, visualizing ideas and experiences, bringing stories to life by creating conceptual worlds, unforgettable animated characters and immersive pictorial experiences via utilizing hand-drawn or computer-generated imagery (CGI).
Though, entertainment design is a relatively new field but due to the surge of computer graphics and digital technologies in recent years the stream is becoming vast with the advancement in the digitized world. Now, this interdisciplinary profession embodies animation, film and video as well as storyboarding, 2-D and 3-D games, animatics and motion comics, transportation, theme park and more.
Kreiva Interactive is one of the premier media entertainment companies in India, Mr. Dilip Kumar Shrivastava is the CEO & Founder of Kreiva Interactive. It was founded in the year 2019 and is headquartered in Mumbai, Maharashtra.

Aim and Vision

Entertainment design firms are very rare worldwide, and the demand is too high for the entertainment industry.
But we all are well aware that the scope of creative streams like entertainment design is quite limited in our country, both in education and jobs. In India, people are very talented and highly creative. But unfortunately, they are apprehensive of risks and worry more about achieving stability in life, they make compromises with their talent and choose something mainstream. Also, animation studios that are working on their intellectual properties, need a bevy of artists for their strong pre-production but cannot afford it.
The aim and vision of the establishment of “Kreiva Interactive”, is to make a rich creative brainstorming stream in India, revolutionising and creating new avenues in digital art. Kreiva believes in creating cutting-edge quality and benchmarks in entertainment design services.
Kreiva also provides opportunities to designers and illustration artists in fulfilling their dreams, who otherwise can’t afford to pursue the course from abroad.

Future Outlook of Kreiva

Kreiva aims to become a full-fledged computer animation studio in a few years with a consolidated art department in it. So that Kreiva can fulfil their own pre-production and design requirements along with the requirements of others to create an ideal place for the artists and illustrators to work on. With its dedication and past track record, eventually, Kreiva would achieve all its ambitions and subsequently revolutionaries the stream of visual art in India.

Services Offered

Kreiva offers the entire range of entertainment design services like storyboarding, animatics concept art, illustrations (for the comics and graphic novels and more), visual development for feature films, animation movies and series, video games and TV Commercials.

A. Storyboarding

A storyboarding is the art of creating graphics in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion.
Kreiva has been providing its storyboarding services for feature films, TV Commercials and animated series.

B. Animatics and Motion Graphics

Think of animatics as a blueprint, or rough map, to your intended animated project. An animatic is essentially a rough draft of a film or sequence, consisting of simple storyboarded panels (sketchily drawn images of each shot in a sequence) that are timed out with a temporary soundtrack (voices, music and some sound effects).
Animatics allow you to think through different angles, plan out the structure of the entire piece, and can save a lot of time.

C. Visual Development for Feature Films

According to client demands Kreiva had created preliminary versions of multiple films or visual storytelling produced by shooting successive sections of a storyboard sequence. If required, sometimes added background score and voice to make the pre-visualization more consolidated.

D. 2-D Game Assets and Icons

Simply put, asset stands for anything that goes into a video game – characters, objects, sound effects, maps, environments, etc.
A 2D game asset and icons (Sprite) is a computer graphics term for a two-dimensional bitmap that is integrated into a larger scene, most often in a 2D video game.

Proficient Team

In Kreiva, they have a team of passionate artists, writers, technologists, executives and production staff who not only love storytelling and filmmaking but also have a fertile imagination and understanding of the technological tools used to invent new realities and the ability to conceptualize within the parameters of a given story.
As said, teamwork is the ability to work together towards a common vision. The ability to direct individual accomplishments towards organizational objectives. It is the fuel that allows common people to attain uncommon results.

Why Choose Kreiva?

Under the supervision and guidance of CEO Mr Dilip who has worked as an artist for many Hollywood movies and CTO Mr Dhiraj Kumar, Kreiva’s highly trained creative, technical and quality control teams are providing wonderful customer experiences to a wide section of clients from around the world including several esteemed motion picture studios.
Kreiva have completed over 100 TV commercial projects in the last 2 years, and have been steeped into animation projects, video game projects. Worked on several other projects like vector and isometric artwork of sprite for mobile games and stickers for mobile applications.

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