Vasudevan
Parthasarathy, Founder, Fronseye Tech n Trade Private Limited Company
I am
Vasudevan Parthasarathy, based in Chennai. My professional journey, after
completing my engineering, started as a software engineer in a small company,
and almost 16 years passed just like that with a couple of other top companies
in India, but I had a chance to learn a lot every day. Fronseye is my second
start-up, as my first start-up was a failure. There is a universal rule that
everyone talks about entrepreneurship; if somebody aspires to be an
entrepreneur, then they should not quit their current company and hustle with
their current job. But in my case, this did not work out, as I could not
concentrate on both things. I had to travel to the US and was away from my
start-up, and I could not take it up any further. Working for a company did not
end well in my career, so I decided to quit and start a new journey. Hence,
Fronseye was born. This is just my case; I do not want others to take this on a
positive note. I would rather say to the budding entrepreneurs that they take
their own time and decide according to their current situation.
Fronseye
Tech
n Trade
Private Limited Company
We are
incorporated under the Ministry of Corporate Affairs and are limited by shares.
The main objective of the company is software product development and it is
approved and recognised by the Central Government's DPIIT and the State
Government's StartupTN as a "Start-up Company." We help in digitising
businesses' end-to-end workflows, be it any business type. We have been a part
of Digitization & Robotic Process Automation on the US Title Search
industry’s internal KPO work and built a SaaS-based product for government
contractors to manage their projects effectively and track them to closure. We
have also built a Real Estate Marketplace solution that helps promoters and builders
effectively handle their projects and connect with agents to sell them faster. We provide services such as Custom Data Analytics,
Custom AI and ML, Algo Trading Platform, ERP solutions, E-Commerce apps, Mobile
Apps, IT Consulting, SEO, End-to-End Software Testing, and many more.
Get
recognized online
Digitization
is now the buzzword across the world. Any business that is not online will
eventually fade out in the future at some point in time. And we help them
transform their business from a legacy to a futuristic digital model. One of
our key metrics is to help businesses achieve an increase in sales/revenue by 1.5 times on a year-to-year basis. We do
this by providing them with the data required for the businesses to sustain and
run effectively. If we fail, then eventually businesses will also fail to
achieve this target. We also bridge the
business process workflow gaps that we identify during the project and we
enable them to fit at the right time, thereby helping them achieve business
standardization.
Customers
are our priority
We listen
to customers first and deliver what is expected, and do not deviate from the
actual needs and requirements of the customers. Most of the customers don’t
believe in ready-made suits. A custom software application is the key to any
business, and most businesses want a tailored fit. We provide custom software
applications based on clients’ business operations. Though some businesses have
common features and may run on a SaaS-based model, where our interactions will
be very limited, we will always engage in direct connection with the customers,
which eventually drives more confidence mutually.
Work
in your comfort zone
We are
fully operating in a work-from-home mode and there are no strict daily
timelines like other companies on what they will do as a swipe in and out. One
important thing that I learned during my previous company’s tenure is that when
it comes to small companies, the employees are the key to a successful
business. They are free to share any personal views and we do not conduct any
formal weekly meetings, which I feel is a waste of time for a smaller company
like us. We provide paid leaves and we don’t deduct any salary for their leaves
until it is unwarranted.
Our
Journey
The idea
of starting a company struck in the year 2018 and we registered it in mid-2019,
which also marked the beginning of the deadly virus era. We started mainly as a
product development company and began with a product in mind, and all of a
sudden, everything came to a halt due to lockdown and we could not move a bit.
Being a start-up and also new to the work-from-home culture, we could not find
resources at the beginning. We lag a lot and missed our early delivery
schedule. We had only one resource at a point who worked full-time and we understood
that we could not work that way. We struggled a lot at the beginning because of
the lockdown, like others. All of my savings were gone and I had to take a loan
to run the family. Almost a year passed by, and we got our first client for one
of our products after repetitive follow-ups. We also got accreditation from the
Central Government’s DPIIT as a "Start-Up" company with the help of a
product that we developed. Although the current condition is stable, it is
still not fully settled. We know it takes time and we are still a
work-in-progress company.
Our
Code of Ethics
We always
strive hard to maintain the quality of all our project deliverables, which is
the foremost. We always intend to sign a clean mutual NDA with all the clients
before the start of the project and abide by all the terms mentioned. We value
the time of the customer and do not delay any of our deliverables as agreed to
be deployed. There are some SLAs by which the company operates, and all the
communication will be sent to the customer as and when required. In the event
of any conflict, we work hard to resolve it for the well-being of both sides. We always engage the customers effectively at
known intervals and help them with any roadblocks in their functional
processes.
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