Vaibhav Asthana, Founder, The Fusion Core

My name is Vaibhav Asthana, also known as Vibhu (in case my name sounds too long:-). I am based out of Delhi and love reading, trekking, and exploring new areas! My only passion these days is taking Fusion Core to a new height and making it customer centric.

I come from an IT background, and in the past, I have worked with a few well known BPOs. My experience of working there has really helped in shaping the Fusion Core.

The Fusion Core

The Fusion Core is a subset of outsourcing that involves the contracting of the operations and responsibility of a specific business function, such as business process outsourcing (BPO), data marketing, and project outsourcing. We retain a unique flexibility and collaborative spirit focused on our individual clients.

At The Fusion Core, where healthy interaction matters, we believe in delivering an outstanding client or customer experience, in a very single opportunity, as a result of our commitment to trust. We believe in working as if the client’s business is our business only, which makes our responsibility much higher than ever.

The service offerings

Our four primary activities with which we are concerned are as follows:

1. Business Process Outsourcing (BPO) – We empower clients to respond quickly to changing market dynamics. Our customized services allow clients to reduce operational costs while accelerating their business growth.

2. Digital Marketing – We get the results, whether it is website traffic, leads, social followers, engagement, sales, whatever your objective is, we will get it done. This includes social media marketing, internet advertising, search engine optimization and content marketing.

3. Design and Development – Our expert team creates the best looking and most effective websites, apps, software, and games possible.

4. Advertising and Brand Promotion – With extensive experience, we offer communication solutions to help clients execute strategic corporate and brand promotion activities, which include media advertising, filmmaking, events, and print production.

Using challenges as motivation

At the moment, being the founder of this company, my primary role is to make The Fusion Core, a brand with all the solutions. My aim is to offer smart solutions to organizations across geographies & industries and help them achieve exceptional results in marketing and CRM. And this is the biggest challenge we've faced, which makes me and my team motivated to overcome it.  

It is intended

The Fusion Core was born out of a vision to provide the best outsourcing services to our clients, and in order to do so, we create opportunities and value for employees, clients, and customers with a mission to walk a mile to build a future core.

What sets your company apart from others?

I'd like to respond to this question in a few points, which has been followed every second since the company's inception.

a) Young and dynamic team with diverse expertise and interests.

b) We believe in aiming for a long term relationship with our employees and clients.

c) We believe in doing research based planning, no matter how knowledgeable we are.

d) We are progressive towards technology.

e) We have a faster turnaround time.

f) And the most effective, we provide highly cost effective solutions.

g) And last but not least, we have a proven track record.

Bring in the future

I would like to explore other areas as well, in which The Fusion Core Team can help companies and startups achieve their goals in the most effective and efficient manner.

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